Strengths Based Executive Coaching

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Ramping Up Your Marketing  

 

First, The Colbeck Coaching Group Marketing System begins with low cost marketing tactics, so you can start marketing with the lowest budget possible.

 

Second, before beginning anything new to market your business, we recommend you prepare very carefully. The vast majority of advisors and business people begin ramping up marketing before they have properly prepared.  Marketing should be done in three stages for maximum gain: 

 

STAGE ONE 

 

1. Trim your practice through a careful segmentation of clients into pockets of profitability and potential.  

 

During our first sessions on marketing we teach you how to distinguish the profitability of your clients and replace unprofitable ones with new customers. Using our Client Reactivation Marketing System you can also easily reactivate those inactive clients with the potential to become profitable.  

 

2. Schedule a specific time for marketing plan implementation. 

 

More than 50% of the advisors we speak with say they don't market as much as they should. It is just because they are busy doing everything else. Using our unique Workflow Mastery System you can finally afford to spend more time marketing during your busy week.  

 

STAGE TWO  

 

Many of our new clients market tactically. They try getting some referrals, having some seminars, going to a trade show or running an ad to ramp up their marketing.  

 

We insist that tactics are most effective when implemented within a comprehensive marketing strategy.  

 

Clients have a relationship with YOU. You define your target market and create a personal brand strategy of how you wish to be perceived by that market. This is the reason I recommend our Brand-Based Marketing Strategy  to differentiate you from your competitors in your prospects' eyes. Special care is given to align your Personal Brand with your Corporate Brand.  

 

STAGE THREE 

 

In stage three we help you to build your Marketing Parthenon. Just like a Parthenon is supported by many pillars, your business will be supported by many marketing systems or tactics which you choose yourself from among the many techniques we present to you.  

 

After your marketing is ready to be ramped up, you are ready to begin ramping up the sales - the logical result of well-organized marketing. 


 

 

 

How To Ramp Up Your Sales 

 

We have found three basic rules that significantly impact sales: 

 

  1. Develop an effective marketing program.  Without prospects, you will have no one to buy from you.

  2. Understand how your strengths impact your selling.  During your first two free coaching sessions you will receive a personal evaluation of your strengths. 
  3. Know how to use powerful questions during your sales interview.   

Questions can sell. Questions open up the door to understanding your clients so you can help them; it also helps to show your clients quickly that they have a need to use your services.  During the coaching sessions we create a series of questions tailored to your strengths and situation.  

 

 

Click the link below to register for your two free coaching sessions.

 

http://ccgcoaching.com/contactus.aspx